Shepard Fairey in Paris documentary “Street Art x Fashion”

by Fernanda Hinke on June 20, 2012

Last Thursday Demian Smith & I had the opportunity to interview one of the most famous street artists in the world: Shepard Fairey aka Obey. It’s a tremendous responsibility to interview an artist like Obey, who is also involved in business and politics. But yes, working as a journalist of street art, I believe that when we have pure intentions and our goal is to absorb what the artist has to show in a positive way, we always get the right dots to connect.

Shepard Fairey is the brains behind the Obey Giant campaign, and also the Barack Obama Hope poster, which went viral during Obama’s first presidential election campaign. Shepard came to Paris to launch a collection for Levi’s at its flagship store on the Champs-Élysées and also to create a huge wall in the Thirteenth Arrondissement of Paris.

During the interview with Shepard Fairey, we talked about his relationship with the fashion world, the project with Levi’s, all the charity programs that he is involved with, his involvement with several institutions, and about how he feels nowadays after being responsible for influencing so many people to vote for Barack Obama with the poster, Hope.

It’s hard to deny that Shepard Fairey is a mix of artist, politician and businessman. Talking with him–hearing his strong voice and well articulated answers–I realised that he has a strong power to make a difference and to be a great example. It was really beautiful to hear how concerned he is about using his own profit to help others and the environment by collaborating with non–profit organisations such as Occupy Wall StreetSurfrider Fundation and many others.

When the interview with Shepard Fairey had finished, I informally asked him if he was planning to paint something in Paris, and so we got the address information of where he would paint first-hand (which was kept secret for the first two days of work). The wall was painted over three long days, and we were there following step-by-step his work in progress, which you can see in the video and in our previous post.

On the third day (Sunday 18th June)  the street art gallery responsible for the  project, Galerie Itinerrance, invited the media, fans and people involved with street art to make a conference on the residential building  that he was painting. As a super-star, Shepard Fairey was there posing for pictures and giving autographs with patience, even with a lot of work to do before finally finishing the black and red, an involved and beautiful painting.

Between Thursday and Sunday, My life on My Bike and Demian Smith recorded different moments and perspectives of Shepard Fairey’s stay in Paris to produce a video that you can watch now in the video above and discover more about Shepard Fairey’s positive ideas and his performance in Paris.

Background on Shepard Fairey’s documentary by cultural journalist, Maria Fernanda Schweichler –


Filmed & edited by

Maria Fernanda Hinke Schweichler

Cécile Ney

Demian Smith

Music by

Pali Meursault


About the Author

Fernanda Hinke went from Brazilian fashion marketing entrepreneur in Brazil to Toronto, Canada. And, then Paris. Current focuses are biking, street art and Buddhism. Check her out at

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